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Design + illustration
Design + illustration
For the redesign of Jack Rabbit Beans, I worked with the Anthem team to develop a design system that was approachable with a hint of nostalgia. Drawing inspiration from their extensive brand heritage as the first brand of packaged beans, I wanted the design to be clean, straight-forward and let the product speak for itself. The package system gives a sense of familiarity and trust with its warm simplicity and understated design.