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Colorado-based Stonewear offers women’s athletic apparel for climbing, hiking, running, and yoga. For their Fall Preview guide, I was able to apply their newly re-designed brand assets to a catalog layout.
I was also involved in the photoshoot of lifestyle images featured in the layout, directing specific shots for the catalog. Recommendations were also made to style the model shots, focusing on natural postures and varied poses to highlight each garment.
I also worked on various print collateral pieces for this client.